It isn’t enough that the natural gas lobby counters most write-ups, particularly positive reviews, of Josh Fox’s Gasland, the Oscar-nominated documentary that brought the controversial issue of hydraulic fracturing (aka fracking) to light two years ago. Now there’s a feature-length film in the works supporting the process and aimed specifically at mending the alleged damage to the industry that Fox has caused with his “misrepresentation.”

Titled FrackNation, the new doc is surprisingly not funded by any natural gas companies or interests, directly anyway. In what is being touted as one of the most successful Kickstarter campaigns ever, anti-environmentalism filmmakers Ann McElhinney, Phelim McAleer and Magdalena Segieda (Not Evil Just Wrong) have raised more than $180,000 in less than a month. And it’s said the money is all coming “from the people.”

“Unlike Josh Fox we can’t and won’t rely on money from corporations like HBO to make our documentary,” McElhinney says. “This is a film funded by the 99 percent to combat the misrepresentations by the 1 percent of urban elites who want to tell rural Americans how to work and live.”

It’s very interesting that the filmmakers are appropriating the 99% stance for their cause, which before Gasland (and the upcoming Gasland 2, which has a reported budget from HBO of $750,000) seemed to be the Goliath side of the issue. Have tables really turned now that the pro-fracking movement is the underdog position? Perhaps in terms of documentary media, but I don’t really see that being the case economically or politically.

But I don’t really know everything about the issue. I look at films like Gasland with an interest in the filmmaking and storytelling more than the cause, and I shall do the same with FrackNation once it’s released. I don’t doubt they each have their own manipulations of truth for their favor, as is the case of any argument.

The fundraising for FrackNation continues through this week, though the production is way over its goal of $150,000. A release date is not specified, but DVDs are promised to be ready by Christmas of this year.

Check out the film’s Gasland-hating campaign trailer: